The National Council on Alcoholism and Drug Dependence, Juneau Affiliate (NCADDJ, offers tobacco education and prevention services through two programs, both of which are aimed at changing tobacco policy.
Alaska Tobacco Prevention and Control Program
The tobacco control policy program works with changing tobacco policy both locally and regionally. Policy changes include clean indoor air in all public places, advocating for smoke-free behavioral health and education campuses, raising local tobacco taxes to reduce tobacco consumption and to help prevent minors from using tobacco, modifying the point-of-sale environment to reduce youth exposure to tobacco advertising and advocating for smoke-free outdoor public places. Tobacco prevention and control is also targeting emerging nicotine delivery devices and "smoke-free" tobacco products.
The State of Alaska Tobacco Prevention and Control ( TPC) Program has achieved success by implementing an evidence-based comprehensive tobacco prevention and control program, including a tobacco quit line, counter-marketing media and grants to promote tobacco-free policies in community programs, schools and healthcare organizations. These program elements combine to address the four goals of the TPC Program:
Teens Against Tobacco Use (TATU)
TATU is a national, student-led program that recruits and trains high school students to conduct community advocacy work. The TATU Coordinator is responsible for training student-leaders to engage elementary school students while informing them of the dangers inherent in tobacco use. Throughout the school year, TATU's student-leaders visit all six elementary schools and present a well-regarded pig lung demonstration. Along with several other demonstrations regarding the dangers of tobacco use, the very real pig lungs (one pink and healthy, one blackened by nicotine and tar) are considered particularly effective for young children.
High school student volunteers are taught how to teach elementary school students about the health hazards of tobacco use and the manipulative practices of big tobacco companies. Throughout the academic year, the volunteers present these lessons in Juneau's elementary schools.
The curriculum encourages students to think critically about tobacco advertisements, uses strength-based methods to teach about how smoking affects your body, and provides relevant information about e-cigarettes and tobacco use in pop culture.
NCADD Juneau was established by Marty Mann in 1965, the first nonprofit incorporated affiliate in Alaska. For 45 years it has been focused and exacting in its core missions of stigma reduction and intervention in the disease process of those afflicted by chemical addiction. Funded by government grants, private foundations, and fees from services, it has consistently fought chemical addiction for almost as many years as Alaska has held statehood.
For more information:
Kathryn Chapman, MSW